It’s that time of year again. We’re slowly recovering from Christmas and now we are staring down the barrel of 2013. Many people are probably thinking about their New Year’s resolution right now. But, in normal New Target fashion, instead of New Year’s resolutions, we, web designers, are thinking about…FONTS. What font would make the best “Happy New Year” in an e-blast or holiday card? Serif? Hand-written? Thin? Block? Modern? Retro? And on and on. That’s what we are thinking about, and we thought we would share some of our favorite “Happy New Year” font options with you. Enjoy!
Responsive Designer’s Guide to the Galaxy
Well, maybe it’s not a galactic guide but we thought we would share some of our favorite tools and resources that our design team uses for responsive design.
For Inspiration
Mediaquir.es: This website houses a collection of websites using media queries and responsive web design. Curated by Eivind Uggedal, we love checking this site our weekly to see what people in the industry are doing. We gain inspiration for navigation structure, creative design, and layout flow. Through this site, we discovered responsive sites like Starbucks.com, the Center for Investigative Reporting and TravelOregon.com.
For Wireframing
Social Media and Web Marketing Success: First Night Alexandria
For the past 10 years, First Night Alexandria has been producing a family-friendly, “walkable” New Year’s Eve event—a festival of performances including music, dance, magic shows, face painting, and more held at different venues throughout the Old Town district of Alexandria.
The event has seen sporadic growth during the past decade and its annual success is highly weather-dependent with potential attendees waiting to see the weather forecast for New Year’s Eve before purchasing tickets. Since the majority of ticket sales occur during the 2 days before the event, extreme cold or precipitation can prove disastrous to entire event’s ticket sales. This creates a challenge for First Night to sell tickets earlier in the season and insulate their budget from inclement weather. Another challenge has been how to continue to provide ticket sales online, through the night of the event, given some of First Night’s logistics with “badge” or ticket pick-up and the dozens of pick-up locations. First Night continually looks for ways to face these two major challenges. … »
The Power of the Pop-up Message
Normally, we aren’t huge fans of pop-up messages, but done in the right manner they can be extremely useful to your web marketing plan. During the last week in December, New Target assisted the Lupus Foundation of America,a client since 2008, in the production of an online donation campaign. Our technical team implemented a pop-up message that appeared every time someone visited the homepage of their website, www.lupus.org. Site visitors were greeted by this message “Three generous donors pledged $100,000 – enough to fund an entire lupus research project. They challenged us to match their generosity by raising an additional $100,000 by December 31. Your donation will help us match their gift. Please give today!” The pop-up message was active on their website between Christmas and New Years Eve, and in those 7 days, the Lupus Foundation raised nearly $30,000!
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App Review: Google Catalogs
A few of us here at New Target received Apple’s iPad2 for Christmas, so we are quickly figuring out what apps we love and what apps we don’t love. One app we love is Google Catalogs (available for iPad and Android Tablet). This app allows you to browse and shop all your favorite catalogs “in a rich, interactive shopping experience”. So, instead of cluttering your coffee table with bulky magazines each month, you can view all on your iPad – a Greener way to shop. Learn more about the app for iPad here and for Android here.
App features & highlights: … »
