New Target Blog | Tag Archive | Mobile Development

Nov
11

Native v. Web-based Mobile Apps

The landscape for Mobile use is constantly changing and at New Target, we are actively engaged in this conversation and process. We were interested to see a recent blog post by Luke Wroblewski, the former Lead User Interface Designer at eBay, reporting that Twitter, Facebook and Financial Times get more use on their Mobile websites, or web-based apps, than on their native Mobile apps. It has spurred on further conversations in our office around the use of native mobile applications versus web-based mobile applications.

Now more than ever, due to the changing technology landscape, development process, maintenance and upgrade costs, and tax implications it is important to weigh the effort involved in creating and maintaining a native app versus a web app. While there are benefits and risks to both, before you begin development, take the time to understand … »

Oct
26

Mobile Usability

From The Think Tank

This past month New Target sent our website usability team to the 2011 User Focus Conference which is put on by the DC Chapter of the Usability Professionals Association. This conference is one of the many ways we stay actively engaged in the new methods, latest trends, and best practices for user-centered design, responsive design, and more.

Of all the topics and sessions, we were drawn to the Mobile Usability panel the most, as we have been increasingly busy developing Mobile apps and websites for our clients. John Whalen, Jim Jarrett, and Nicole Burton discussed with the audience their experience and research in this field. A few interesting facts we learned included:

For a successful project, user experience architecture should be integrated into every phase of the project lifecycle including strategy, design, development, and testing. It cannot be limited to a single phase of the project.

… »

Oct
2

Are you getting the mobile version on your Android phone?

From The Rack Room

The majority of Android devices, phones and tablets, have a setting in the browser that changes what the device looks like to the website you are visiting. This “report” is called the User Agent or UA. In most cases, the choices are Desktop or Android/Mobile. Some browsers even allow it to report itself as an iPhone!

Whichever device you are using, check the settings to see if it is running as a Desktop browser or as an Android/Mobile browser. Using the Android/Mobile browser could significantly reduce your monthly data usage, while still enjoying all the sites have to offer.

Some of the newest browsers make this UA change dynamically as you surf the web; others change with the next session you initiate with a website. … »

Jun
30

Integrated Web Marketing for TODAY

From The Marketeers

In today’s fast-paced, technology-centric world, your organization needs a web marketing strategy that combines a variety of marketing tactics and channels. So many of today’s channels are through the Web—Web sites, Facebook, Twitter, email newsletters, mobile marketing, YouTube, search engines, strategic email sponsorships, and banner ads to name a few. Integrating them all can seem overwhelming, even down to knowing where to begin.

Here are 5 quick tips we recommend as good starting points:

Keep Your Web Site Fresh
We live in the world of the Content Management System (CMS), which enables every man (and woman!) … »

Mar
29

9 Awesome Mobile Must-Haves

From The Code Corner

Yesterday PC World Magazine released its annual “Best Free Stuff” for your PC list. This year’s list included a section on Mobile Must-Haves – a tribute to the center-stage position that Mobile Devices (and Mobile Development!) are taking in the internet technology world. Here is a summary of the 9 Mobile Must-Haves according to PC World Magazine:

Bump – an app that makes sharing photos and files between phones a breeze
DoubleTwist Player – an Android media manager
Google Book Search – just surf and read books from the Google Book Library
Google Reader – the ideal RSS reader
Kongregate Arcade – for the game addict

… »

Connect with Us

About Us

Our services are focused on five areas of expertise:

Within each of these areas of expertise, we offer services and leading products that meet the ever-evolving online needs of our clients throughout the Washington, D.C. area and nationwide.

Whether it's the strategy behind translating a concept into reality, appealing to a demographic through cutting edge design, integrating a content management system with CRM customer database for a personalized experience, providing 99.9% uptime in web hosting, or driving site traffic and visitor conversion through online marketing, we provide our clients with full-spectrum web services.