The landscape for Mobile use is constantly changing and at New Target, we are actively engaged in this conversation and process. We were interested to see a recent blog post by Luke Wroblewski, the former Lead User Interface Designer at eBay, reporting that Twitter, Facebook and Financial Times get more use on their Mobile websites, or web-based apps, than on their native Mobile apps. It has spurred on further conversations in our office around the use of native mobile applications versus web-based mobile applications.
Now more than ever, due to the changing technology landscape, development process, maintenance and upgrade costs, and tax implications it is important to weigh the effort involved in creating and maintaining a native app versus a web app. While there are benefits and risks to both, before you begin development, take the time to understand … »