As we discussed in our last post, User Experience Professional Assocation (UXPA) Conference Recap: Day 1, our UX lead, Danielle Sheffler, was at UXPA 2013 in DC for 2 days recently.
Day 2 brought the opportunity for two more sessions and a 3 1/2 hour workshop. These sessions covered collaborating beyond your usability team, techniques on rapid prototyping, and Google’s iterative usability studies for products such as Google TV. The workshop allowed New Target to share their own process and deliverables for UX strategy and to learn about other companies’ processes and deliverables.
We had the following takeaways from day 2:
- Some of the processes we use are also used by other companies, who share our same philosophy of “keep it new and fresh” and “it’s good to be curious about many other things.” The presentation referred to practices we use such as diagnosing the real problem, determining what the user is looking for, and the best approach for delivering the deliverables for a client, as the type of deliverable may change depending on the audience. However, the presenting team brought up the point that every person is different, and that it’s important every person who uses your site, even your internal team, as being different and wanting to use the site in their own unique way. … »