An Event Apart 2013

It’s August! And in this city that means conferences and training camps… and we recently attended one of our favorites, An Event Apart!

The presentations this year ranged from discussing the responsive design process to multi-device web design to designing user experiences to content strategy for mobile to designing websites for large screen devices like TVs, and much more.

One of our favorite talks was from Samantha Warren, a Designer at Twitter. She walked the audience through a sample design process using Style Tiles in place of mood boards or design mock-ups. We have been hearing quite a bit about Style Tiles the last year and this talk was downright motivational. We immediately used Style Tiles for a new art museum client to help establish the creative direction before delivering design comps. We are ready to revamp our design process to incorporate Style Tiles from here forward! … »


Website Redesign and Usability Testing for Local Association

New Target recently completed  website usability testing and a website redesign for the National Hospice & Palliative Care Organization (NHPCO). They approached New Target looking for the best way to tackle their website design and development project for their main association website,, while improving integration and site features to offer their members an exceptional user experience.

We began their project with a  strategic planning phase that included usability testing. The results from these tests along with interviews of NHPCO stakeholders informed our reorganization and redesign of the website look and feel. The features desired by members and NHPCO staff, along with the discoveries made during requirements gathering about the future of the organization led us to choose a Drupal content management system. Through Drupal’s strong, flexible framework we were able to provide a foundation for the website that will allow NHPCO to continue integrating the site with features, third parties, and microsites as the organization continues to grow and expand. … »


Our Favorite “Happy New Year” Fonts

It’s that time of year again.  We’re slowly recovering from Christmas and now we are staring down the barrel of 2013.  Many people are probably thinking about their New Year’s resolution right now.  But, in normal New Target fashion, instead of New Year’s resolutions, we, web designers, are thinking about…FONTS. What font would make the best “Happy New Year” in an e-blast or holiday card?  Serif? Hand-written?  Thin? Block? Modern? Retro? And on and on. That’s what we are thinking about, and we thought we would share some of our favorite “Happy New Year” font options with you. Enjoy!

… »


A Thankful Team…

With 254 million turkeys raised in the United States this year, I think we are ready for a scrumptious Thanksgiving.  Interestingly, we have discovered that this is one of our team’s favorite holidays.  With good food, friends, family, relaxation, football and thankful hearts at the core of this holiday, who can blame us for loving it.  In the spirit of the upcoming holiday, we wanted to share just a few things we are thankful for this year:

“I’m thankful I’ve had the opportunity to perform so much usability testing in the past 5 months to not only help our clients have better websites, but to continue my development in user experience.”
- Danielle
… »


Responsive Designer’s Guide to the Galaxy

Well, maybe it’s not a galactic guide but we thought we would share some of our favorite tools and resources that our design team uses for responsive design.

For Inspiration This website houses a collection of websites using media queries and responsive web design. Curated by Eivind Uggedal, we love checking this site our weekly to see what people in the industry are doing.  We gain inspiration for navigation structure, creative design, and layout flow.  Through this site, we discovered responsive sites like, the Center for Investigative Reporting and

For Wireframing

… »

Design Blog Posts by New Target Hosting Blog Posts by New Target Marketing Blog Posts by New Target